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The way people celebrate love on Valentine’s Day has evolved drastically: Study
Updated On: 12 February, 2024 10:35 AM IST | Mumbai | mid-day online correspondent
Ahead of Valentine’s Day 2024, a study conducted highlights the perspective of 15,000 dating individuals from across the country about how people celebrate the day of love in the present times, breaking the gender norms and all previously set patterns
Image for representational purposes only. Photo Courtesy: iStock
As Valentine`s Day 2024 approaches, love is not just in the air but also thriving on dating apps. This year, after one of India’s online dating apps, QuackQuack surpassed 30 million users, it decided to conduct an exhaustive consumer study taking a closer look at the evolution of romance in the digital age.
The app revealed that overtaking the Millennials, the GenZ demographic has taken the lead this year, and the evolving trends are just proof of it. However, love is not the only thing evolving this Valentine`s Day; QuackQuack`s data shows the evolving landscape of professions and interests of its users as well, with emerging roles in artificial intelligence, blockchain development, and digital content creation among male users, and teaching, healthcare, and data science emerging as burgeoning fields of interest among females. This milestone reflects the dynamic nature of modern relationships.
QuackQuack`s Founder and CEO, Ravi Mittal, commented, "With 30 million users, on Valentine`s Day 2024, we are excited to see the positive shift in the way dating individuals approach love. We saw more logins from female users than males, with women taking charge of not just V-day plans but their love lives in general; there has also been a 24 per cent surge in female users in the past year. We are seeing a flood of people from Tier 2 and 3 cities, and we strive to make dating more accessible to all."
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