In India, marriages are considered sacred and the institution is celebrated in a very big way. However, the marriages may not always be happy, because according to a new report, committed partners are increasingly seeking extramarital affairs due to various complex and interrelated reasons. 

A survey conducted by Gleeden in collaboration with IPSOS gives us a deeper look into the top reasons for infidelity in India and the evolved relationship dynamics that they are witnessing today.

Physical attraction toward the other person
This is the most common reason for infidelity. Many people cheat on their partners because they are physically attracted to someone else. According to Gleeden's survey, people's private events and parties were the most common occasions for committing infidelity at 26 per cent while social media stood next at 25 per cent, and infidelity committed on dating apps for singles amounted to 19 per cent. This shows that it is easier for people to feel attracted to someone in a social setting and succumb to temptation.