Indian travellers are embracing experiences that help them connect with a destination`s heritage, traditions, and authentic local experiences, fuelling a rise in cultural tourism. About 82 per cent of Indian travellers are keen on visiting destinations primarily for their cultural offerings, with younger generations – millennials (84 per cent) and Gen Z (80 per cent) – leading this rising wave of cultural curiosity, according to a report.

Their cultural experiences are not only shaped by the sights they see but the knowledge they gain. The report by travel platform Skyscanner further reveals that 39 per cent of travellers consider a trip successful when they return home having learnt something new about the place or its people.

Festivals fuelling cultural tourism