1. What are your thoughts on being conferred with the 'Iconic Marketing of an Airline in India' recognition?

We're delighted to receive this recognition of our campaigns to strengthen the AirAsia brand in India. As a younger brand in an established category, AirAsia's share of voice and engagement leads our share of the market. Salience and communication metrics steer our marketing strategy, and positive affirmation from credible industry and media channels is a welcome validation that bolsters our efforts.