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Railways enlists bloggers to publicise luxury trains

The Tourism Ministry and the IRCTC have enlisted 60 bloggers from 23 countries, including India, as part of a new publicity blitz to write on luxury trains run by the railways and improve their dwindling occupancy rate

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The Tourism Ministry and the IRCTC have enlisted 60 bloggers from 23 countries, including India, as part of a new publicity blitz to write on luxury trains run by the railways and improve their dwindling occupancy rate. The first-of-its-kind venture will allow the bloggers to take a week-long journey on Palace on Wheels, Maharaja Express, Deccan Odyssey and Golden Chariot in groups of 15 on each of the trains, a tourism ministry statement said today. The first 15 bloggers started their journey today on the Palace on Wheels from Safdarjung Railway Station in New Delhi.

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