Revenge travel is a unique trend that has emerged during the pandemic era. While travel was completely suspended during the initial days of the outbreak, restrictions were eventually phased out, enabling travellers to visit certain destinations, which led to many jumping at the first opportunity for a hilltop or beachside getaway. 

Sure enough, social media was stormed by images of tourists erupting in huge numbers in popular destinations including Shimla, Manali, and Goa. Videos of tourists flouting protocol and ditching masks went viral, even as many others exercised caution at home. The dilemma -- to travel or not to travel -- was very real. According to Agoda’s Indiagenous Travel Survey 2021, 79% of urban Indian adults have visited between two to ten states in the past year. Major motivations to travel include scenery (68%), food (50%) and arts and culture (43%).