In India alone, accommodation searches for secondary destinations have grown by 19 per cent in the first half of 2025 compared to the first half of 2023, according to new data by a travel platform.

The insights have been released ahead of World Tourism Day, which is observed on September 27 every year, to highlight the role of tourism in our lives, but not without promoting sustainable tourism, which has become the need of the hour of the years.

As travelers increasingly seek unique experiences, global travel platform Agoda notes a rise in accommodation searches for these lesser-known locales, even outpacing traditional hotspots. This trend not only has the potential to enrich travel experience but could also unlock economic opportunities for local communities, according to the company.