For most people, planning has been the most complex aspect of travel. The increasing number of choices, across accommodations, logistics, and experiences has snowballed into an overwhelming volume of decision-making. With easy access to information and online booking platforms, reliance on travel agents has steadily declined, and the popularity of artificial intelligence (AI) planners is on the rise. From personalised recommendations, access to real-time information, streamlining the booking process, and offering round-the-clock customer support, AI has the potential to revolutionise travel planning by helping travellers make informed decisions. Indian travellers, especially the tech-savvy Generation Z, are increasingly embracing the convenience and efficiency of AI travel planning.

 
 
Indian travellers are becoming AI-friendly
Technology is increasingly playing a critical role in the evolving travel landscape, becoming an integral part of the travel experience for every traveller. The modern Indian traveller is experiencing a shift towards a more personalised and tech-driven travel experience. According to Travel Trends Data 2024 released by Booking.com, a majority (80 per cent) of Indian travellers revealed that they are likely to use AI tools in their travel planning in 2024. Moreover, 64 per cent of Indian travellers would consider using AI for travel tips, followed by restaurant suggestions (59 per cent), destination selection (57 per cent), accommodation and activity suggestions (55 per cent) along with cultural or historical advice (52 per cent).