The story of live events becoming an industry in India is a fairly new one that spans the last few decades. Over the years, it has transformed from a fledgling unorganised business into an industry worth over Rs 4,000 crore...
The story of live events becoming an industry in India is a fairly new one that spans the last few decades. Over the years, it has transformed from a fledgling unorganised business into an industry worth over Rs 4,000 crore. This journey has been traced by two event professionals and authors Sapna Gupta Navneeth and Deepak Choudhary in the book, Staged, through accounts of the biggest names from the industry.
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(From left) Andre Timmins, Viraf Sarkari and Sabbas Joseph
The author duo shares 10 tips for the aspiring live events professional.
1 A successful entrepreneur is highly passionate about his responsibilities. Your passion and zeal will take you a long way.
Sanjoy Roy
2A well-defined vision and goal is very important in order to be a successful entrepreneur.
3All established entrepreneurs have achieved a lot by spending countless hours and sleepless nights to achieve their goal and stand out in the market.
Vijay Nair
4Knowing your brand is important to your project. Attain the maximum possible information about your brand like management, organisational structure, offerings (products and services) and so on.
5To be a successful event manager, you need to do things differently. This requires innovation and creativity. If you always think out-of-the-box, you are destined to be a successful event manager.
6It is the small things that matter. Do you always delve into things and look at minute details and try to get everything right? Well, then you are fit to be an event manager, as your sense of observation will prevent
small things from turning into big issues.
7Event management has changed with the availability of technology, so you should be well-versed in using it. This will help you get things done faster and also make you more efficient and productive.
8Events are all about meeting and dealing with people. Successful event managers have the ability to strike a chord with the people they meet and build lasting relationships with them.
9Before coming to execution, right planning is very necessary. Build a platform along with long-term growth plan, not short-term benefits or a quick win.
10If you don’t have passion for what you are doing, you cannot excel. You may get success but this success doesn’t last long. And this is where most of the people suffer.
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