Pic/Rane Ashish

How would the reticent diva of cinema, whether Greta Garbo or Suchitra Sen, have survived social media? The invasive community building and communication tool has irreversibly changed cinema. The easy bridge between star and audience is now a weapon of publicity no one can beat. Sometimes, though, it's not such a good thing. It takes away the opportunity to apply think-before-you-speak wisdom. And so, you may very well have the country's number one actor lash out at opponents, in the heat of the moment. And then, have to survive the consequences. Amaal Malik would know.