After Chak De! India released in 2007, and then Instagram was launched in 2010, Salim Merchant —who composed the music for the Bollywood hit with his brother Sulaiman — had toyed with the idea of uploading the title track as part of one of his videos on the social media platform. But then, better sense prevailed. "I knew I couldn't because the song was a copyright-protected property of Yash Raj Films. So, I eventually decided against posting it," he says.

That being said, it should now come as good news to him that in a recent development, Facebook has signed an agreement with three major Indian music companies that lets users upload their licensed tracks with videos, stories and other creative content on the website or app, and the same goes for Instagram, too. The three labels are T-Series, Zee Music and Yash Raj Films. And what this means is that if, say, you decide to go out wearing baggy pants, a loose baseball T-shirt and a cap that's turned around, you can post a video of yourself that has Apna Time Aayega from Gully Boy playing in the background. Users, in other words, are now free to depict thousands of copyright-protected songs in any way they feel.