The fillip to one’s calling might be cloaked in an everyday phrase like ‘come, let’s eat!’ Thankfully for us, Vasai-based Natasha Almeida didn’t let that commonness pass her by when she was mulling her career choices. Jevayla ye, in East Indian, is a mealtime call. It spurred her to start a social media page — by the same name — where her mother Veera Almeida could further East Indian food beyond fugias. And so they did! The flaunters of the catchphrase, “My recipes trend like hot fugias”, wish to make home cooking accessible.

Not a fan of fresh bombil, Natasha wanted to find a unique recipe for it. “I only like sukha bombil. It was a challenge to think up a recipe that would help me enjoy the fish in its wet form.” Then, bombil bombs happened. The recipe that uses mashed khengat or small Bombay ducks found aplenty in the monsoons were chosen due to the lack of fine hair — a typicality in bigger bombils: “Once de-veined, you are only left with the flesh,” the 24-year-old adds. The Reel that Natasha put out last Friday has garnered some 12,000 shares on social media. The mother-daughter duo are now happily answering queries about their East Indian sukhala mix, a key ingredient in the recipe.