It's coming to a point where it's the survival of the biggest. The dine-in restaurant industry is in such dire straits that many small- and medium-sized ventures are biting the dust, while even the topmost names are gasping for air. They are putting their thinking caps on to keep customers engaged, and collaborating with each other for innovative solutions. Take the example of CinCin Pizza Club that launches tomorrow. The Italian eatery in BKC has joined forces with five of the city's hottest chefs to curate a new menu for the long-term venture. Each of them has conjured a pizza that reflects their roots and forte, with the exception of Gresham Fernandes of Impresario, who has abandoned his meaty reputation, pun intended, for an uncharacteristic vegetarian pizza that stars roasted kale.

The others on the list include Prateek Sadhu of Masque, Hussain Shahzad of O Pedro, Thomas Zacharias of The Bombay Canteen and dessert wiz Prateek Bakhtiani, apart from CinCin's Daya Singh. These are names that pop up in conversations about the city's F&B industry just like Led Zeppelin would pop up in a discussion on rock 'n' roll music. CinCin founder Karyna Bajaj tells us, "One thing we like doing is collaborating, and since we haven't done that in so long, we thought why not look back at the people we have loved working with, and also the restaurants that we have loved going to, whether it's Salt Water Cafe or The Bombay Canteen."