Fast food chains such as McDonalds and KFC are attempting to capture the trend for healthy eating by introducing new 'healthy kids' menus but despite these initiatives, 74.1 percent of Americans, 68.5 percent of Greeks and 63.8 percent of British adults are overweight.

In a bid to combat the rising levels of childhood obesity, restaurants are offering an increasing range of healthy options according to a July 21 study by Mintel Menu Insights, part of the consumer research group Mintel.