Jasmine, chrysanthemum and rose-scented foods and beverages are becoming increasingly popular around the world, as the number of product launches featuring botanical ingredients rose by seven percent in the first 10 months in 2011 compared to the same period in the previous year, report market analysts.

According to Innova Market Insights, food manufacturers are turning towards garden-inspired flavors to meet consumer demand for products perceived as healthy and natural and also offer promises of new and unique flavors, reported food industry website Nutraceuticals World last week.