Counting calories while chomping down on mithais is not the kind of culture this Bengali writer was raised on. But let’s face it, eating out, ordering in junk, consuming more processed food and refined ingredients was not part of that culture either — something that’s inevitable today. But it’s been a while since we started cutting down on eating out and being more mindful of what we are ordering in. Healthy ice-cream brand Noto’s newly launched happy sweets range, that comes with the promise of zero added sugar and relatively low calories, has been part of our conscious eating practice — one that hits the sweet spot without making us feel guilty. 

For starters, all the six mithais in their repertoire — rasgulla, malai peda, motichoor laddoos, gulab jamun, milk cake and mohanthal — come packed in colourful paper boxes with the list of ingredients stated on the back, including calorie content and the mix of sugar substitutes like stevia. Brownie points for the detailed artwork of a halwai in action that we spotted with each box.