Updated On: 25 August, 2010 10:39 AM IST | | AFP
America's latest coast-to-coast trend has ice cream lovers re-imagining the basic ice cream cone into a full meal with Milan's export of pizza cones and Las Vegas's RM Seafoods 16-scoop tasting menu.
America's latest coast-to-coast trend has ice cream lovers re-imagining the basic ice cream cone into a full meal with Milan's export of pizza cones and Las Vegas's RM Seafoods 16-scoop tasting menu.
On August 20, Cono Italiano, a food company that offers "a drip-free cone made from proprietary dough designed to be consumed while on the go," originating in Milan, Italy, announced, "We are anxious to introduce Pizza Cono to the North American Market and gain the company's market share of the $4.4 billion frozen pizza category. Frozen pizza is among the fastest growing categories in supermarkets and convenience stores."u00a0
Cono Italiano is hoping to attract fans of Hot Pockets, hot pastry turnovers filled with meat, cheese and vegetables, and similar snacks, and expand their reach beyond their planned locations in Tennessee, South Carolina, Delaware, Ohio, Pennsylvania, New York and New Jersey to "fast food markets, quick-service restaurants, takeaways, mobile and street vendors, small to mid-size businesses, ball parks/stadiums/theaters/fair grounds, malls, event planning, small and large supermarkets, and airline carriers."