The search for novelty so that your restaurant stands out from the competition, never ceases. And thanks to social media, the stakes are higher as people are privy to every trick in the book because of an unending stream of food posts. At most eateries, especially in Bandra or Lower Parel, such novelties are accompanied by hype and a hefty price tag. Airoli's Bruciato Food Factory (BFF), however, won't burn a hole in your pocket (though your diet is guaranteed to go for a toss).