Chef Vikram Khatri (left) and AD Singh. Pics/Milind Saurkar

Don't you have to remove the price tags from the television sets?" AD Singh asks his manager. The managing director of Olive Group of restaurants, has just returned from a trip to New York, and has only now set his eyes on the finished product. Jetlag doesn't seem to have dimmed Singh's enthusiasm. Dressed in a crisp white shirt teamed with a light blue linen blazer, he admits that the final countdown to the launch date is usually the best.