Updated On: 14 May, 2017 06:25 PM IST | Mumbai | Kusumita Das
<p>The city's first ice cream show promises goodies not just for you, but your pet too</p>


Strawberry-chocolate ice cream roll
As the sweltering summers walk into the second week of May, we find ourselves reaching out to every kind of cooler there is. And, what can get cooler than ice cream? It's why Niraj Agarwal, founder of event management firm WeExpress Media Group, deemed it the perfect time host the city's first ice cream show. Expect to sample no less than 100 varieties of ice creams, some of which will be alcohol-infused, and some even for your furry best pal. The idea, at its core, as Agarwal explains, is to give a platform to startups and small players in the industry to help them showcase their products.