A Mexican company has launched a new beer aimed at the gay and lesbian community that will also be exported to other countries, company officials said.



The "honey-flavored" beer will initially be sold in Mexico and later exported to Colombia and Japan. "We've entered the market with great respect, with the idea of offering a product aimed at the LGBT (Lesbian, Gay, Bisexual and Transgender) community, which has been neglected but is very important and very demanding," said Dario Rodriguez Wyler, marketing chief of Bodega 12 beer.

The beer is being sold at gay bars and restaurants in Guadalajara, one of Mexico's most traditional cities, as well as in Mexico City and beach resorts such as Puerto Vallarta and Los Cabos.