Dahiwadkar's puran polis are ordered in bulk from abroad

In November 2015, when Thane resident Saurabh Dahiwadkar was considering launching a Maharashtrian food business, there were three items that he had shortlisted of which he had to choose one. "I thought of vada pav, but that's ubiquitous. The second was pithla made from chickpea flour along with bhakri prepared using jowar or bajri flour. But, it is a staple in Maharashtrian homes, so why would people buy from me?" he says.