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Dice it up
Updated On: 29 May, 2020 08:04 AM IST | Mumbai | Shunashir Sen
We take a look at the reasons behind the surge in popularity of Ludo King, a mobile version of the favourite game, during the lockdown.
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The Gametion team that developed the app
Sometimes, the numbers speak for themselves. Even till the beginning of this year, before the lockdown began, the statistic of daily active users who would log on to the mobile gaming app called Ludo King was around 13 to 15 million people, according to Gametion, the firm that created it. That figure shot up to approximately 51 million after March 24. Nearly 75 per cent of these users are from India. It's as if the country's citizens are suddenly as excited about this game as children are when they are unwrapping their birthday presents. People are competing against random strangers. They are challenging friends in remote locations. Some are taking on the in-built bot in the app. And there are also families opting for the pass-and-play mode, handing the phone or tablet to each other after every turn, coming closer together as a unit in the process even as they while the lockdown hours away.
It isn't surprising really, when you think about it. The board game originated in India after all, from a pastime called pachisi that was prevalent in the 6th century. And subsequent generations here have memories of afternoons during summer holidays when they would roll the dice with their fingers crossed, hoping it lands on their desired number. It is right up there with carrom when we think of games that also function as family-bonding exercises. So, is it any wonder that people are rediscovering its joys with renewed vigour during the lockdown, when our options for entertainment are largely limited?
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