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A step in the right direction
Updated On: 08 December, 2021 08:01 AM IST | Mumbai | Rahul Mahesh
A new tool launched by Meta (formerly Facebook) aims to help mitigate online abuse and harassment on social media
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The tool protects the confidentiality of the victim. Representation pic
In a global initiative, Meta (formerly Facebook) has joined hands with Indian organisations and NGOs such as Centre for Social Research, Red Dot Foundation and Social Media Matters to set up an initiative that will focus its attention towards the prevention of proliferation on Non-Consensual Intimate Images (NCII) on the Internet. “We look towards the confluence of gender, technology, data and social media. This initiative helps victims to directly engage with the platform to have offending images removed. In doing so, our hope is to give agency back to the victim,” explains ElsaMarie D’Silva, who is the founder of Red Dot Foundation.
The complainant can upload the concerned image to stopNCII.org, which will generate a digital footprint that will be sent across participating platforms to look for matches. The concerned image will not be uploaded on the portal and, in a way, this step further ensures confidentiality for the complainant. “Our organisation regularly receives complaints from people, especially the youth, about online bullying and blackmail. This tool mitigates the sharing of said image and protects the material from being further passed around,” comments Pratishtha Arora, CEO and co-founder of Social Media Matters.
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