Until recently, in addition to covering blemishes, concealer was a product that beauty lovers used in a triangle shape under their eyes — the primary focus was to cover up dark circles and illuminate the face. Not anymore. A viral beauty trend claims that you can use this product to give your face a very natural-seeming facelift. We got marketing professional and beauty lover Gayatri Thampi to road-test this innovative technique.

Apply your products in an upwards motion to create a lifting effect