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Employee activism and how it can help make an organisation better
Updated On: 27 September, 2021 11:19 AM IST | Mumbai | Anindita Paul
Raising your voice at the workplace to demand institutional change can be a contentious topic, and it’s one that organisations are going to have to learn to face in today’s world
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Apple’s CEO Tim Cook recently addressed activism-related concerns in an all-staff meeting. Pic/Getty Images
Last week, when Apple’s CEO Tim Cook addressed concerns in an all-staff meeting, the topics for discussion were uncharacteristically wide-ranging — from public assertions of employee discontent on matters such as pay equity, to the company’s stance on political matters. Importantly, the meeting shone a light on the unmistakable elephant in the corporate boardroom — employee activism, which is a rising instance in the modern workplace. “Employees championing causes that matter deeply to them isn’t necessarily a threat to organisations. In India, where the corporate workforce is at a strength of 400 million [a third of the entire population], it’s obvious that there will be more than a few individuals who care not just about their direct role in their current company, but also socially-relevant causes, including the environment and matters that impact the broader society.
“It’s impossible to separate the social from the professional, given the fact that many professionals are working with future-oriented companies, which are responsible for ushering change into the world,” says K Sri Ganapathy, co-founder of Futwork. He emphasises that it has now become critical for the management to actively listen to what is happening within the company — a marked change since historically, organisations around the world have been focusing solely on external stakeholders. “The lens is now shifting to internal stakeholders and proactively taking steps to make them feel heard and understood,” he adds.
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