Deranged man-hater posing to be a feminist," is what 29-year-old content creator Imaan Sheikh was once described as — this now occupies space in her Twitter bio. But she is quick to channel that. It's only been a few days since the Canadian immigrant from Pakistan, popularly known for her satirical writing on Bollywood and sexism, created a new Instagram handle Bare Minimum Basheer that digs deep into the performative personality of men, like we're seeing today, in the most liberal spaces. The caption of the first post introducing her alter ego Basheer, a memoji, a humanoid character, is enough to resonate with most women, because we know we've met him, in our many adventures of misogyny. "I'm a woke feminist desi brown boy who knows everything. I love women. Anyway, rape is bad," it reads. Excerpts from an interview.

Why did you create the Instagram account, and how would you describe Bare Minimum Basheer to our readers?
I started this account because men do the bare minimum and expect rewards for it. And in my tweets and rants, "Basheer" has always been a pseudonym to refer to such a man. It's kind of like how "Chad" is used. In light of recent events, our already diminishing trust in men has nearly faded. Men we've supported capitalised on our pain and genuinely never cared about women. Therefore Bare Minimum Basheer (BMB) became my outlet because humour is how I cope with most things. Every woman knows at least one BMB.