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Mumbai-based Instagram store Nukkad creates artsy socks
Updated On: 29 July, 2022 10:33 AM IST | Mumbai | Sukanya Datta
A city-based studio offers art lovers a chance to wear their favourite painting on their feet
The Potato Eaters by Vincent Van Gogh knitted on socks (right) A pair inspired by Blue Horse I an oil painting by Franz Marc
Wearing your favourite art on your sleeve is now passé. That’s what this art-lover found when she stumbled onto Instagram store Nukkad’s art-inspired socks. From Edvard Munch to Vincent Van Gogh, the cotton socks pay a tribute to master-painters from across different art movements, while keeping your feet comfortable.
The socks line was launched this month to mark their first anniversary. Mumbai-based Akash Chaudhari, the brains behind Nukkad, shares that the small business took off when he was looking to help his family out amid a financial crisis. The former UPSC aspirant and BA student, who hails from Surat, started off by printing and customising posters and T-shirts. “I have always harboured a love for art. I had the textbook knowledge about artists and was fascinated by the customised T-shirts and merchandise that international platforms offer, something that I felt was lacking in India,” he tells us.
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