Art goes digital with this new platform at Tao Art Gallery

Artificial intelligence is currently a global subject of fear and intrigue As technology threatens to take over human abilities a platform NewArtX has emerged in the city to prove how if used correctly it can act as an efficient extension to our skills An ongoing exhibition at Tao Art Gallery has on display digitalised immersive artworks that aim to take storytelling a step forwardGigi Scariarsquos artwork sheds light on global warming and urbanisationldquoDigital Fine Arts DFAs is a form of visual art It is created digitally primarily for aesthetic purposes and is judged for its beauty and meaningfulnessrdquo shared NewArtX founder below Saryu Pareek Gupta Gupta launched the platform on May 19 along with cofounders Pulkit Gupta and Suresh Pareek She shares that it took them two years to build it from scratch ldquoThis is a curated platform for DFAs We built it so that artists could explore digital art as a separate medium This would also give the buyers a new experience Our aim is to democratise art and make it more accessible to enthusiasts and collectors from across the countryrdquo Gupta explainsArt by Jagannath Panda and Laxma Goudrsquos paintingThe exhibition which is titled Boundless Horizons features artworks by Valay Shende Viraj Khanna Gigi Scaria Laxma Goud Jagannath Panda Bhaskar Rao Botcha and Shampa Sircar Das among others Shendersquos artwork for instance transcends 2D canvases and introduces us to a 3D model of a lion sitting in a barren land of fallen trees It is wearing a VR headset that takes the animal to a virtual lush green forestValay ShendeAn ironic and digital slapontheface of technology we think ldquoRecreating my physical art as digital art has been a rewarding process that expands my creative possibilities and audience reach However its importance lies in its ability to democratise art creation foster innovation reach global audiences integrate with cuttingedge technology offer new commercial opportunities and remain culturally relevantrdquo Shende sharesFor their firstever event the Mumbaibased platform chose artists that were varied in their styles language and stage of their careers ldquoThey were excited to explore this new medium to tell the story that they have been trying to tell through their paintings or sculptures We mint DFAs on the blockchain This ensures that immutability provenance and authenticity are created with meticulous attention to detail capturing every brushstroke colour and texture with utmost fidelity Artistic brilliance combines with cuttingedge technology to give the user an interactive experiencerdquo Gupta reveals adding that they also explored dynamic DFAs that could change with real time events like the time of the day ldquoThe works exhibited here are not mere copies of the physical artworks they are recreated to take the artistrsquos language and narrative forwardrdquo Gupta signs offAT Tao Art Gallery Dr Annie Besant Road WorliTill May 31 11 am to 7 pm open all daysLog on to newartxcom to view and buy the artworks