Bullying as a concept is still not known to all, figured the students of Tata Institute of Social Sciences (TISS) when they conducted a two-day campaign on bullying in adolescents, as part of their academic project. The campaign designed by final year students of Masters in Social Work at TISS was held in collaboration with Bal Adhikar Sangharsh Sangathan (BASS), in Mankhurd's Lallubhai Compound.

"We were clear that we wanted to devise a campaign based on a model of self-participation. We wanted the children to identify what bullying means to them rather than us pointing it out. Most of the children are from BMC schools but the model can be extended to any other school," Joshita Nag, 23, a team member from TISS said.