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Clothes with a conscience

The rise of thrift stores and a growing community of thrifters is leading the way towards sustainability

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Alfiya Khan models an outfit curated by Bombay Closet Cleanse for a social media post. Pics/Shadab Khan

Alfiya Khan models an outfit curated by Bombay Closet Cleanse for a social media post. Pics/Shadab Khan

For far too long, wearing used clothes has been a practice born of necessity, not choice. Not anymore. Last year’s lockdown saw the emergence of thrifting as a new shopping trend. Sana Khan, founder of Bombay Closet Cleanse - a thrift store she founded two years ago - believes that the growing popularity of thrifting lies not only in more people recognising the importance of mindful consumption, but also the relative affordability of the clothes. “When the government banned Chinese fast fashion retailers who were retailing entire outfits for under Rs 1,000, buyers were eager to look for alternatives. Thrifting gives them access to quality garments for the same prices they would expect to pay with these retailers, or sometimes even cheaper,” she shares.

Every minor detail is examined and documented on social media
Every minor detail is examined and documented on social media

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