It was 700 years ago that Vijay Joshi's family in Rajasthan's Shahpur district started the practice of phad paintings. Similar to pattachitra, it weaves storytelling and art to tell the tale of lesser-known mythological figures. Joshi belongs to the 13th generation upholding the tradition, having been bequeathed the legacy at the age of nine. And now, he has the opportunity to take this niche art form to a global audience thanks to Etsy, an e-commerce site that focuses on original designs, and which has launched its India operations.

Indian quilts up for sale