Uploading pictures of oneself donning peel-off face masks that promise to rehydrate, moisturise, whiten or cleanse your skin has become a Sunday norm of sorts for social media fashionistas. A similar mask for those who complain of perennially chapped lips is the new rage on Instagram, which comes with a promise of fuller and softer lips. Keep it on for 15 minutes, peel it off and see the change, these lip sheets claim.

Singer Chinmayi Sripaada posted a story with a lip mask last week