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Houston, we have a gig
Updated On: 14 July, 2020 09:21 AM IST | Mumbai | Shunashir Sen
Billed as a real-time 3D event, a new virtual concert is set in an animated space station with DJs dressed as astronauts
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The music industry is in a situation where it is being forced to explore uncharted territory, and an events group called Transhuman Collective has taken that message quite literally with their debut online festival, Unrated. In it, the audience will enter an animated 3D world set inside a space station. The story starts off from the launch site on Earth, where a narrator ushers people into the rocket that will fly them to the station in outer space that is the venue for the concert, and where astronaut avatars of the performing DJs will put up a show that promises to be out of this world, pun intended. The entire experience will be presented in augmented reality. And just like a movie has a soundtrack dedicated to it, here, it's a body of music that will be presented with the aid of a cinematic experience.
The entire effort is aimed at figuring out new ways of functioning within the digital realm, which is the space that the music business sees itself occupying in the near future. Transhuman Collective co-founder Soham Sarcar tells us, "The main catalyst behind Unrated was creating new ways of functioning for artistes to connect with their audiences. The concert will be streamed on the Twitch and Vimeo sites. We work in the experiential events industry, and got together a team of musicians, visual mappers and graffiti artistes we have collaborated with over the past 10 years. There are no commercials involved for us, though the audience can donate money directly to Give India since we are running a corollary campaign called Mission Million to provide PPE kits to doctors across India. On our part, we want to provide something new so that later on, brands can come on board and use this platform to create their own experiences."
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