That damned phone is going to be the end of you.” Every Indian mother’s longstanding prophecy has finally come to life, albeit on-screen, in the Siddhant Chaturvedi, Ananya Panday and Adarsh Gourav starrer Kho Gaye Hum Kahan. This story of three friends and an uninvited party pooper — social media — stands out from the usual portrayals of digital addicts in its commentary on how even the most socially aware or ‘woke’ individuals can find themselves knee-deep in an unhealthy association with virtual platforms. New-age influencers and social media coaches share their hacks to ensure you don’t find yourself in a rabbit hole of likes, shares, and comments this year.