mid-day turns 41: Because, the show must go on

Updated On: 13 July, 2020 09:28 AM IST | Mumbai | Shunashir Sen

Artistes from the entertainment fraternity hit by loss of livelihood find support from digital ninjas with ration kits

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Artists for Artists members deliver ration kits near Kandivli to affected people in the suburb and in and around Malad

Jobin David
Co-founder, Artists for Artists

The guitarist started the project with fellow artistes using Instagram after a musician attempted suicide to escape hunger

A near tragedy was averted in April, a little while after the lockdown began. A musician from Mumbai unsuccessfully attempted suicide. His friends later learnt that it was due to hunger, after the lockdown robbed him of his livelihood. The friends jumped to action and formed a group they called Artists for Artists. The idea was to provide needy creative professionals with a ration kit that includes essentials like rice, atta, dal, tea, sugar and oil. They took to Instagram, starting a page called @a4amumbai, to raise awareness about their work because they needed all the hands they could get on deck. "We began by putting up videos of volunteers who were rallying together to help, and the word started getting out. People started to re-share the posts and we also had celebrities like [composer] Vishal Dadlani put up a video in support, which [playback singer] Neha Kakkar shared," says guitarist Jobin David, co-founder.

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