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New fitness app to help you keep stepping

A new fitness app wants to get you walking by offering rewards, but could do better with its interface

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Our fitness routine as a working professional is restricted to a mental image of us running. So, when doctors ask us how frequently we exercise, it leaves us in a tizzy. But never for once did it cross our mind that if we took their question seriously, we perhaps wouldn't be at the clinic. So, when we came across an app this week that rewards you for walking — it became our motivation. Launched by Mumbai-based entrepreneurs Shivjeet Ghatge, Abhay Pai and Misaal Turakhia in January, StepSetGo (SSG) is available for free download on iOS and Android devices.

A smooth introduction

To sign up, you only need to enter basic details such as your name, phone number and age. We are happy with the minimalist interface with a black background that displays text in white and electric blue. This is especially helpful when you're using it at night, as we are while leaving from office, because all the important information is highlighted. SSG works on a principal of rewarding you one coin for every 1,000 steps taken. You can then redeem them on vouchers and products in the app's bazaar section.

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