What led to Taylor Swift becoming a global phenomenon

Imma let you finishrdquo said Taylor Swift at 2015 VMAs and the audience broke into hoots and whistles already aware of what was coming next ldquobut Kanye West has had one of the greatest careers of all timesrdquoThis supposed revenge was due for eight years when West stole Swiftrsquos spotlight in 2009 and snatched the mic from the then 17yearold awardee to announce that he believes that Beyonceacute has the greatest video of all times But even as Swiftrsquos response goes down as one of the sweetest onstage revenges the charm of Swift lies in the fact that she was genuinely complimenting the rapper while also delivering the comeback her fans neededSelena Gomez and Swift are believed to be the music industryrsquos favourite BFFs Pics courtesyInstagramSwiftie or not yoursquod have to be living under a rock to be unaware of the 33yearoldrsquos achievements this year Whether it is the fact that the pop superstar has contributed in helping the United States of America recover from the recession through her Eras Tour or that she was the biggest winner at the recently concluded 2023 MTV Video Music Awards Swift has consistently made headlines Taking things to the next level The University of Melbourne in Australia recently announced that it will host a threeday event Swiftposium 2024 where experts and researchers will examine her impact on subjects ranging from fandom and pop culture to economy Theyrsquore also hoping that Swift shows upMore than a superstarldquoTaylor Swift is a brand and at the same time so much morerdquo announces Siddhant More founder of Mad over Marketing a platform that specialises in marketing ldquoHer fanbase is considered to be the largest today Kpop has the only fanbase that comes close to Swifties But even when we say that we need to take note of the fact that Kpop is an entire niche with countless artistes Swift is one personrdquoMihika BhanotMihika Bhanot image consultant and personal branding expert agrees ldquoOne would think that it is easy to hate a white girl whorsquos pretty popular and fairly privileged But universities in New York teach courses on Swiftrsquos career The first few rows of seats get booked within five minutes of the announcement of her concertrdquoAccording to Bhanot and More Swift is as much a businesswoman as she is a star ldquoShe uses fashion as her marketing mantrardquo More tells us ldquoEvery outfit she wears is a mystery to decode Just like her songs her outfits have details that reveal secret messages They are instantly up for discussion as Swifties try to connect the dots of her clothing choices with the events of her liferdquoSiddhant More Debarati Roy Bbhuvaneshwarii and Sonal GadhviBut what stands out for Bhanot is the standard fashion choices she makes ldquoAs a global pop star one would expect you to make wack fashion choices with differently coloured hair for instance But Taylor Swift has always carried her silky hair with tweaks as little as curls It gives her this smooth artiste look You will barely see her in pants as well Itrsquos always been dresses and skirts She goes by the book with her fashion choices she always does it right This look that shersquos chosen for herself adds to her consistency as an artiste and thus it comes across as more sustainable than perhaps when sporting a wacky lookrdquoConsistency is keyFor Debarati Roy image consultant and corporate trainer consistency has a huge role to play in her career ldquoTaylor Swift doesnrsquot allow you to forget herrdquo she asserts ldquoShe will sit back when she knows itrsquos time for a breather But you can always count on her to make a comeback Then comes the hype around lsquoOh what is she coming back with this timersquo As an artiste Swift has switched between genres She is aware that shersquos a big personality But that has never led her to experiment with other professions Shersquos never turned to say starting her own beauty brand She can very well do that But the evolution she chose to make was as an artiste and then became the best at thatrdquoHumble beginningsRoy believes that her ability to stay relevant wins above all else And the fact that shersquos not had as smooth a beginning helps ldquoSwift is most popular for writing her own songs The most important thing as a professional is to ensure that yoursquore always in control and that yoursquore in the driverrsquos seat Swift has been doing exactly that from the beginning when she probably didnrsquot have the backing of a strong teamrdquoHolistic value architects Bbhuvaneshwarii and Sonal Gadhvi believe that your beginnings make a huge difference in the kind of person you become ldquoSwift has had a stable childhood This played an extremely important role as it helped her develop a strong set of values that she never deviates from She knows what she stands for and practices the same Every celebrity must find their motive and choose to grow by contributing to themselves as well as society This helps them grow multifoldrdquoKnow your communityAbove all Bhanot thinks that the major reason behind Taylorrsquos huge fanbase is that she has the knack to take the people who have stood by her including her fans on the route to success ldquoEvery professional must keep in mind to treat their employees how they would treat their clients and vice versa Taylor does that best She includes her fans in her decisions and is loyal to them just as she is with her team As for the latter she respects them and treats them with dignity and on priority as she does with her fans It is important to be invested in both parties equally Acknowledge them for their contribution in your success and lead in a way that everyone grows with yourdquoBut it is not only her team and fans that Taylor treats well ldquoShe is deeply involved with the community she works with You will often find her standing up for fellow artistes like Selena Gomez and Ed Sheeran without the fear of being dragged into unnecessary controversies And in turn they give her the same backingrdquo elaborates RoyldquoShe has a simple personality with a golden heart and wears these attributes gracefully even when at her lowest This makes her the superstar that she is todayrdquo Bhanot concludes