Mohabbat [Mumbai] ki zubaan hai, aur mazhab, insaaniyat,” storyteller Mohammed Sadriwala utters, in one of his viral videos, Lalbaugcha Raja, which has now become part of his debut book, Ishq Ek Beemari. Released earlier this month, it is a compilation of nearly 40 stories that opens a window into the daily lives of middle-class families residing in the areas of Crawford Market, Bhendi Bazaar and Mohammed Ali Road.

An MBA in pharmaceutical management, who later went on to explore his itch for writing through a diploma in copywriting, the now 31-year-old Sadriwala finally found his calling through spoken word, which he would go on to perform in 2017. His break into the industry was his story, Proud to be born in India that made it to the storytelling platform Tape A Tale. The plot throws light on two of his female cousins travelling to Iraq for the first time where he tries to bring to the fore what it is like to be a Muslim in India. With over 5.5 million views on YouTube as of today, this video sent the Bhendi Bazaar-born on his way to more hits.