Radio City, India’s leading radio network, concluded its recently launched activity #MissingFootpath, a drive to make pedestrian zones that have been inaccessible due to illegal encroachment by hawkers, ongoing construction etc. Kar Mumbaikar has been one of Radio City’s flagship initiative since 2 years that highlights civic issues and help find ways to redress the problems by collaborating with listeners and civic bodies. #Missingfootpath is a latest initiative executed successfully under the Kar Mumbaikar umbrella that aimed to make life convenient for pedestrians in Mumbai.

The #Missingfootpath activity was kick started on Radio City’s morning show Kasa Kai Mumbai hosted by RJ Salil and RJ Archana’s, that airs Monday to Saturday, 7:00 am to 12:00 pm. Through the campaign, the duo urged Mumbaikars to share a picture of the missing footpaths in their respective areas on Radio City’s social media handles with #missingfootpath, post which, RJ’s along with the Radio City team visited various areas, connected with the local authorities to tackle the issue. Within 2 weeks of the campaign, Radio City received an overwhelming response from Mumbaikars, and the authorities have initiated the process to free Mumbaikars from the menace. A temporary footpath has been constructed between BKC and MTNL junction in a week of intimation to the authority, also an illegal encroachment by hawkers was removed at the Goregaon film city road and broken paverblocks on a footpath at Mahim were replaced by new paver blocks, marks the success of the initiative.