Regardless of its value as a garment, wedding dresses do matter — if not to the bride or groom, then to the rom-coms, "reality" television shows, make-up artists and jewellers, and in India of course, to your parents. The pressure of finding the perfect wedding dress, sometimes at the cost of a kidney, is insurmountable. And that's what Sneha D'souza began questioning six months ago. "There's greater pressure put on women. And when it comes to a white wedding, you can't even wear the gown for other occasions. So, why should they be shelling out truck loads of money for a piece to be worn for two hours?"