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Second thoughts

Thrifting in the US and China has taken a positive turn. We look at how Indian Instagram thrift stores are coping with the lockdown and what the future holds for pre-loved fashion

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For the first time ever, retail giant Walmart will offer more than 7,50,000 items of used clothing on its website via a partnership with thredUP, the world's largest online thrift store. The resale market is expected to hit $51 billion by 2023 according to research by threadUP and GlobalData Retail. Last week, a Chinese publication reported that millennials in the country were starting to embrace thrifting, owing to the economic downturn.

As mid-day reported last October, Instagram (IG) was a booming marketplace for Indians running online thrift stores and this boom is growing — even during the pandemic. "I started my venture in June last year when there were barely any Indian stores. Now there's a new one every second day. It's great because we're normalising second-hand clothing," says Mira Road resident Pearl D'souza who runs Aima Vintage. D'souza, 28, resumed contactless delivery last week as restrictions on non-essential deliveries were eased. "I still have pending orders. So many followers have reached out in support asking if they could purchase gift cards," she says.

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