Vineet Kanabar's nephew, Rohan, lives in a place called Wani. It's a coal-mining town that is about 100 km from Nagpur. Rohan is 13. At his age, Kanabar was learning how to play the tabla. But Rohan's learning how to produce content instead. The teenager has his own YouTube channel where he puts up listicle-type videos on the lines of, six ways to do this and that. So he's not just a consumer of entertainment. Rohan is also a creator. Or change that last word to "storyteller", because in the post-Internet era, that's the term in vogue these days.

It's for that demographic that Kanabar has launched a new podcast called Story Tellers and Story Sellers. The roughly hour-long episodes involve him deep-diving into both sides of the spectrum — the creation of content and the business side of things, i.e. how to monetise what you've produced. But what exactly does the term "storyteller" mean? In case you haven't noticed, it gets bandied about a lot these days and Kanabar tells us, "See, a photographer for a print medium remains a photographer. Someone else writes the story or contributes to the piece. But with the kind of platforms that are now available on the Internet, the onus is back on the creators, who become storytellers when they add some kind of personality to their content. A storyteller is someone who can tell you the most mundane things with a little bit of entertainment or verve in it. He is able to observe stuff happening around him, which is essentially data, and then add heart into it."