Women are no strangers to their inboxes on messaging platforms resembling a trash can. So, we filter through unsolicited 'frandship' requests, sexual advances and downright cyberstalking, and carry on with our daily lives as if nothing happened. "People treat getting creepy messages as a side effect of having an online presence. 'Oh, you post selfies online; of course, you're going to get hit on by random men. If you don't want attention, get off dating apps.' It is almost the online version of 'You wear something revealing; of course, you're going to get catcalled and groped.' This constitutes victim bashing. And I'm not okay with that," Jui Walimbe, a Pune-based advertising professional, asserts. 

Last week, the 25-year-old received a vulgar, unwelcome message in response to a picture she posted by a man she knew. Walimbe recalls, "When I got that message, I realised that it's not just strangers who act inappropriately, that this is not something that surprises people anymore, and that it's time to do something."