Dekhne mein I'm charming and nice. But you hit me once, I'll kill you twice." An Instagram caption is enough to introduce Channel, a media mogul and lead actor of #SingIndiaSing — a multi-genre musical all set to premiere tonight.

The show directed by Nadir Khan revolves around the chase and fascination for stardom in the world today — where making it big trumps everything else. The plot of #SingIndiaSing is constructed in a singing show with wannabe singers from all over the country as participants. And both their singing and personality matter, so one can imagine the trade-off.