Elon Musk's Twitter: Industry experts share views on quick work-culture changes

The bird is freerdquo was Elon Muskrsquos succinct but stark announcement of the Twitter takeover The Tesla founder took over the social media platform after a 44billion buyout in October and immediately implemented a revamp of the toptier management In the span of a week CEO Parag Agrawal legal policy chief Vijaya Gadde and chief financial officer Ned Segal were ousted from the companyA moment from a video shared by Musk of himself walking into the Twitter HQ in California carrying a sink after the takeover Pics CourtesyGetty ImagesThe decisions and Muskrsquos past conflicts with Twitter raised questions whether such drastic steps were illadvised or an efficient way to shake up the system High performance coaches and corporate trainers tell us the consequences of such movesDifferent takes different timesNarendra Goidani founder Life School and Keep Moving MovementIn Europe and America such moves are not unheard of Back in the days when Jack Welch was at GE General Electric he was called Neutron Jack as he would fire thousands of employees The management culture in these parts is different when compared to traditional cultures like India It also depends on the urgency of the entrepreneur If he believes that unless you purge and create restlessness it may take a long time to bring about change then drastic measures are neededIf someone is willing to invest 44 billion into a company they reserve the right to demand changes It is also possible that they have a plan that we are not aware of One needs to be patient for three to six months Sometimes promoters like to shake things up They want people in the organisation to be insecure so that they do more than expected It depends on the personality of the owner who drives the culture of the organisation In another organisation like Tata for example they would take their time before implementing any changeHigh jeopardyAditi Surana highperformance coach founder APT Mental GymAs a leadership style Musk has been talking about transparency at Twitter as a big deal In that context his decisions have been consistent Any leader consistent with their messaging works better than one who is inconsistent The new team he hires now knows where their hard bottom line isAlso in leadership scenarios there are no right or wrong decisions only consequences If tomorrow Twitter moves upwards and grows bigger these decisions will be validated and vice versa if itdoes notBut to look at it from an employee perspective it puts them in jeopardy It places everyone in an extremely high stress environment High performers prefer working under pressure but not pressure accompanied by uncertaintyEnterprise is all about taking risksAlessandro Giuliani managing director SDA Bocconi Asia CenterIn this case I am not surprised at all When you want to change something in an organisation it is normal to change the top management This is Elon Musk who thinks out of the box I am sure he will bring in his ideas and a different approach to Twitter It is understandable that he does not want to cushion people and give it a different business perspectiveBringing in radical ideas is always a risk But such risks need to be taken because that is what entrepreneurship entails If it doesnrsquot work they risk losing trust because the leadership circle has been wiped out But with a new leader bringing new innovative and inspiring ideas I would expect other strong leaders to join him and sustain the company through the difficult initial periodIn times of change there will also be difficult situations In each business there are performing and nonperforming sectors with adaptive or unadaptive employees The leadership will have to go through a process of natural selection that depends on the style of the top hierarchy