Sona’s nailed it

Actor Sonakshi Sinha seems to have used her athome pandemic time productively having launched House of Creativity an artist platform with her siblings last year and now itrsquos time for beauty Earlier this week fans of Bollywood had a meltdown of sorts when Sinha posted a photo of herself with a massive diamond ring on her left hand on Instagram Turns out Sinha was just flaunting her nails and had effectively created viral buzz around her new presson nails brand Soezi Sinha opens up to us about her entrepreneurial journeyCongratulations on Soezi is there any truth to the wedding rumoursNothing at the moment I was very clear I was flashing my nails laughs Everybody wants me to get married real soon I am just stepping into the world of entrepreneurship and being a businesswoman is most exciting for me nowWhat planted the seed for a nail brandSrishti Raai came up with this idea and wanted me to try on nails and think about it She has great business sense and I am such a creative person we balance each other I have never done something like this before and itrsquos exciting for me too Itrsquos been a little over a year and I have been trying and testing them out myself We worked on it together from scratch I have taken holidays gone to work and even went diving with these nails I have tried and tested them in every situation myself I am so excited about it because it has made my life so easy I am a very lazy girl and that was the biggest reason to launch the line I donrsquot like to go to the salon and spend hours doing my nails and then go again to get them removed or fill them This is the most convenient thing as well as a person and as an actor Post the initial expected hiccups of trials I was confident to share it with every woman Also itrsquos an untapped market nobody has a mainstream presson nails brand in India So I want to make great nails accessible for allHow important are nails for your looksYou are all dressed up and ready to go out but feel incomplete without your nails done We use our hands so much itrsquos a big part of our personality So I feel a simple DIY can elevate your look and make it complete when you step outWhat else interests you in this spaceI have always been interested in beauty as it is such a big part of my profession I like quick things though so we went the DIY route Whatever I launch next will be about making beauty accessible and easy to do on your own and not depend on anyone else It will be in the lazy girl zoneYour signature stylePeople believe my eyes are my best feature so I like to play with them An eyeliner would be my signatureWhat is your offduty styleAt home I am always in shorts and a TshirtYour favourite nail styleI am a matte person occasionally I wear glossy or chrome I like to match my nails with my outfit I prefer long ovals the most but I also try coffin and stiletto nails sometimes All shapes donrsquot look good on you you need to choose a shape that will help elongate your fingers Personally I am not a fan of square nails as I feel they make my nails look shorterYour tips for young entrepreneursBe aware of your drawbacks be aware of what you are good at and not and ask for help That is what makes it more enjoyable and doable when you know that you are not taking more on your plate than you can manage It all begins with a dream and the will to do something The first step is the most important and challenging but have confidence and go for itLOG ON TO soeziinReview Taking a sevenday wear testThe writer tries on the nails setWe have spent enough hours looking at nail tutorials and following the summernails hashtag on Instagram to be excited about Soezi What interests us is that it offers the option to skip a salon session and opt for DIY nails For someone like us who has a lot of typing to do coffin or stiletto nails donrsquot make sense to spend on as they donrsquot work on a daily basis With these we can put longer nails on just before a holiday or an event and take them off at home tooWe love the nail choices of the brand Take it from a nail junkie therersquos something for everyone even short stickons You have the option to buy the whole application kit for R1699 this includes a nail buffer and filer adhesive tabs cuticle pusher glue many nail sizes and a remover You can buy the readytowear kit with glue tacks that lasted us a day of less action for Rs 999 pieces are on discount now These nails work if you have a short event or shoot The glue is a win for us mdash itrsquos nonmessy and we are done with the application in 15 minutes We do our usual chores shampooing the hair and travelling around but the nails stay put for a week There is no chipping the colours donrsquot lose their brightness and we feel it might match the 12day promise too The best part is that they are reusable and thatrsquos what makes them valueformoney