The imagery of an overflowing dustbin in a country where thousands go to sleep unfed is perhaps just as saddening as the face of a hungry pupper with begging eyes. But the No Hunger Drive for Stray Animals is an initiative that hopes to address both.

Spearheaded by Petcetra, a pet grooming and sitting service founded in 2013 by veterinarians Dr Ashna Rawat, Dr Murtaza Charbiwala, Dr Shweta Dhawan and animal lover Akshita Garud, the drive will aim to feed strays across Mumbai. To give flight to the idea, the group has tied up with Mumbai-based restaurants including Social, Doolally, Silver Beach Cafe, Basanti & Co, The Little Door and The Bhookha Beirdo.