Here is a sneak-peek into this new streetwear store in Kala Ghoda

Updated On: 06 January, 2024 08:17 AM IST | Mumbai | Devanshi Doshi

This new streetwear store houses 15 homegrown labels from across the country. We drop by for a vibe check

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A section in the store is reserved for wallets and perfumes

The building that houses the iconic and charming Kala Ghoda Café on the ground floor, has a new Gen-Z occupant, courtesy a streetwear store Projekt Street. With the main hub of hip-hop fashion culture based in Bandra, this writer was curious to check out this new SoBo addition that had opened in November last year. We drop by on a weekday at noon, and notice the dramatic shift from the dimly-lit overall appearance with a prevalent brown theme on the first two floors, to a sudden pop of colour, light and energy on the third floor. Vibrant murals on either side of the staircase welcome us, while a gigantic mirror right opposite the elevator makes us halt for a quick mirror-selfie before we enter the store.

The mural outside the space