After the interest the Shruj­an range generated at the fashion week in 2017, the NGO behind it is showcasing its annual collection at a city museum, which will include an exclusive collection to display the versatility of the embroidery handicraft.

The exhibition will also offer stoles, accessories, tops and cholis. The NGO began when fashion designer Ami Shroff's mother, the late Chandaben Shroff, on a drought relief mission in 1969, noticed that while the local women refused handouts from the mission they were eager to work to earn a living.